Today, Microsoft's logo is one of the most well-known in the world but it did not always look that way. Here is a short list of the logo's evolution throughout the years.
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This was Microsoft's very first logo. Notice the syllables were in two different lines. The logo was created by co-founders Bill Gates and Paul Allen using a programming language. How appropriate!
In 1980, the company decided to put all the letters in one line, a style it would keep for all subsequent logos. This design came a year before the company incorporated.
In 1982, Microsoft tried for a third logo. Notice the symbolism of the O in the middle. That icon would come to be nicknamed the "blibbet" by employees and would serve as a standalone logo.
You could find it at the time as a watermark on company stationery. It even developed a bit of a cult phenomenon. Rumor has it that there were even burgers served at Microsoft headquarters shaped like the blibbet. When a new logo was produced in 1987, current CTO Dave Norris started a "Save the Blibbet" campaign.
In 1987, Microsoft came up with the logo that it would keep for nearly a quarter of a century. Created by in-house designer Scott Baker the logo was meant to represent a new era in computing.
"The former logo (the 'Blibbet') was more in keeping with how we saw our company five years ago. The new logo, in Helvetica italic typeface, has a slash between the "o" and "s" to emphasize the "soft" part of the name and convey motion and speed,"said Baker at the time. Due to this slash, many employees would come to call this logo the "Pac Man" logo.
On August 23, 2012, Microsoft unveiled the logo it has to this day. The company claimed that that year was a year of rebirth.
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"The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions.” That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts, and colors," said Microsoft's blog at the time.
"The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol's squares of color are intended to express the company's diverse portfolio of products.
The best part of this logo was that it was the effort of several employees rather than the work of a professional designer.